Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can result in better accuracy and more dependable data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and much less vulnerable to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having trouble with transforming browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it ought to be.
Server-side monitoring is a much more safe and secure option that helps to bypass these limitations, as it's loaded from your own domain and dealt with as first-party code, suggesting it's less likely to be impacted by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys across channels.
Furthermore, this kind of monitoring permits services to track conversions beyond the web site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to follow numerous information laws. It's also a lot less at risk to fraudulence, as it's harder for deceitful stars to adjust the system by modifying the postback URL.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can aid marketers make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in web site visitors' browsers. These tracking codes are usually blocked by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side monitoring enables organizations to bypass these restrictions and offer accurate, regular data that is less prone to interference.
This type of monitoring likewise allows organizations to track conversions that occur outside of the website, like phone calls and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adapt to these adjustments.
3. Less vulnerable to scams
Server-side monitoring allows businesses to adjust data hauls before it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially crucial as different internet browsers and platforms significantly change just how they deal with cookies. As an example, in iOS 14, Safari will just deliver first-party cookie information and will not enable pixel-based monitoring. Using server-side monitoring, you can bypass these constraints and continue to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a set of instructions that informs your internet site's server what occasions to record. This data is after that sent out to analytics tools like Google Analytics and Facebook Company. It's additionally made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny item of code on your webpage to gather information from customers.
4. Simpler to execute
Server-side monitoring is an information collection process that happens on the site's very own web server, bypassing web browser constraints. This implies that information accumulated by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach KPI tracking software is that it decreases the extent of data management and provides companies extra control over transmission, making it typically much more trustworthy. Therefore, it's much less prone to data challenges caused by things like a damaged link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising tools on the server. This allows you to have more accurate data and assists make certain compliance with privacy policies such as GDPR. Furthermore, it likewise stays clear of the monitoring constraints imposed by browsers and ad blockers.