Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their data collection processes. While it calls for a lot more technical knowledge than regular GTM and might present extra costs, it can bring about better precision and more dependable information
Pixel monitoring uses an item of code to sign up conversions on your website. It's simple to establish and less vulnerable to advertisement blockers.
1. Much more precise information
The conventional technique of tracking conversions on an internet site, using pixels, is having problem with transforming internet browser privacy policies. This indicates that the information being sent out to Google Ads, Facebook Business Manager and various other systems is much less accurate than it ought to be.
Server-side monitoring is an extra secure choice that aids to bypass these restrictions, as it's loaded from your own domain name and dealt with as first-party code, suggesting it's much less likely to be affected by ad blockers or other safety measures. This offers much more precise information and an extra full image of customer trips throughout channels.
Additionally, this kind of tracking enables services to track conversions beyond the web site, such as call and in-store brows through, which can be difficult for pixel-based tracking. This adaptability gives marketers more ownership over the data they send, and makes it less complicated to comply with various data regulations. It's also a lot less susceptible to fraud, as it's harder for illegal stars to adjust the system by changing the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent data that is much less prone to interference.
This sort of monitoring also allows services to track conversions that take place beyond the site, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more reliable for services seeking to adjust to these modifications.
3. Much less susceptible to fraud
Server-side monitoring makes it possible for companies to adjust information hauls before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms significantly change exactly how they handle cookies. For instance, in iOS 14, Safari will only deliver first-party cookie data and will certainly not enable pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your internet site.
Additionally, server-side monitoring enables you to capture individual data directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a set of directions that informs your web site's web server what events to tape-record. This information is then sent to analytics devices like Google Analytics and Facebook Organization. It's also utilized to cause event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that uses a little item of code on your webpage to collect data from customers.
4. Easier to carry out
Server-side monitoring is an information collection process digital performance marketing that happens on the web site's very own web server, bypassing web browser restrictions. This suggests that information collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it reduces the range of data administration and offers companies more control over transmission, making it generally much more trustworthy. Because of this, it's much less vulnerable to information obstacles caused by things like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more accurate data and helps ensure compliance with privacy regulations such as GDPR. Moreover, it additionally avoids the monitoring constraints enforced by internet browsers and advertisement blockers.